VISION & MISSION

VISION

"To be the company of first choice for, customers & partners, for wires & cables and other engineering products."

MISSION

  To strengthen industry leadership in the manufacturing and marketing of wire and cables, and to have a strong presence in the engineering products market while retaining options to participate in other profitable businesses.

  To operate ethically, while maximizing profits and satisfying customers’ needs and stakeholders’ interests.

  To assist in the socio-economic development of Pakistan, by being good corporate citizens.